A Lesson in Framing
Is it just me or do the Victorian Police need a lesson in framing?
It’s the new ‘drug buses’ you see. They are a roaming billboard for drugs. Written down the side of them in bold, capitalised, 2 foot high letters is ‘DRUGS‘.
The anti-smoking campaign is ‘Quit’ because ‘Don’t smoke’ just makes people want to light up.
There is also the small risk of drug crazed teenagers chasing after a drugs bus thinking they are full of drugs.